Four Deadly Sins that drive visitors away
By John Counsel — The Marketing Doctor
Sin #4. Verbal diarrhea
Running off at the mouth. Huge slabs of text. Intimidating!
- Break it up.
- Use shorter paragraphs.
- Use subheadings.
- Use indentations.
- Use bullet points.
- Make your text visually interesting and appealing.
- Use your layout to lead the visitor naturally through your text.
- Subheads should give the visitor a quick overview of the content of the page at a glance.
- And use plenty of white space.
Lack of white space is one of the most common problems on the web, even with otherwise well-designed sites. (White space online is far cheaper than in print.)
Because it’s absence is so common, and such a danger to visitor comprehension levels, we’ve given white space a page of its own.
Next… White Space