You CAN’T be in control if you don’t know what you’re dealing with or talking about!
One of the BIG challenges faced by small business owners is simply understanding many of the essential aspects of business, especially marketing.
Typically, when small business owners talk about marketing, what they’re really referring to are market communications and selling… just two of seven essential elements in the complete marketing mix!
It’s crucial to know what you’re talking about, particularly when dealing with specialists such as marketing and advertising people — and especially media sales reps of any kind.
In this really useful, short and punchy Insight Report, Profit Clinic founder and CEO, John Counsel, explores these key business terms and explains what they are, what they do and how they connect to each other.
By seeing them in such easy-to-understand context, you’ll be able to make more sense of them — and use them in your business for measurably better, faster results.
(You’ll also slash the risk of unscrupulous sellers taking advantage of your lack of knowledge or understanding, especially in areas of business — like marketing and advertising — that use very precise terminology. Experience may be an effective way to learn, but it’s slow, costly, painful and dumb.)
Get your free Insight Report — plus more! — when you join either of our Small Business Networks on facebook. Membership is free!
Join us at the Join if you live in AUSTRALIA.Australian Small Business Network or Join if you live OUTSIDE Australia.Global Small Business Network on facebook to discover how YOU can win more useful results from your new and improved knowledge, insights… and understanding of these critically-important roles, relationships and resources.
Click on the green buttons to request to join either Group. Requests are usually processed within a few hours.
Once you’ve requested —and received1 — approval as a Member, log into the facebook Group and click on the Files tab below the header image. You’ll find this and other FREE Insight Reports2 and more — listed in the Files directory, ready to download.
(If you’re already a Member, just log into your facebook account and click on the same facebook Group images above.)
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Download the latest version from here, free of charge.