“If you always do what you’ve always done…”

You won’t always get what you’ve always got… you’ll get progressively LESS!


TThe law of diminishing returns or principle of diminishing marginal productivity: economic law stating that if one input in the production of a commodity is increased while all other inputs are held fixed, a point will eventually be reached at which additions of the input yield progressively smaller, or diminishing, increases in output.he Law of Diminishing Returns guarantees that your results will dwindle exponentially. The harder you try, the faster the results will diminish. (Hover your cursor over the blue text in the first line for an explanation.)

The Law of Diminishing Returns is an economic law, not necessarily a scientific law (although it’s consistent). Basically, it’s about productivity, and it suggests that simply doing more of the same won’t work forever… it will reach a peak, after which it will go downhill, all the way.

What we need to do, instead, is improve other factors in the production process. Find ways to add leverage and economies of scale. These are the two biggest obstacles to success in most small and home-based businesses.

The single biggest advantage offered by the Network Marketing business model is that it provides a way for you to do exactly that: you can add real leverage and economies of scale through sponsoring other people to do the same as you do. It’s much the same with affiliate marketing — not when you’re the affiliate, but when you recruit affiliates to sell for you on commission.

But just working harder won’t fix it. We have to learn to work smarter, so that we leverage our own results by helping our downline team members to do the same. In coming weeks I’ll post a series of short articles showing ways to do that using simple, powerful models and tools.

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